Why Should Church Leaders Care About Satisfaction?

This podcast features an interview with Eric Arnson, the market research genius behind the development REVEAL. Earlier in his career, Eric led the North American brand strategy for McKinsey and Company, one of the world’s most respected consulting firms. Cally Parkinson interviewed Eric to learn more about his perspective on why church leaders should be interested in their congregants’ satisfaction, or dissatisfaction, with the church.

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REVEAL for Church